Deem Mastercard Platinum Cash Up Credit Card review
The earn structure rewards retail therapy: up to 10% Cash Up on in-store and department-store shopping, 5% on online shopping and entertainment, and 1% on other retail. Accelerated earning starts once cumulative spend reaches AED 1000 in a statement cycle, and each Cash Up point equals AED 1, redeemable as cashback or pay-with-points, or swappable for the bi-annual AED 250,000 Joy-Win draw.
As a free-for-life card it layers on lifestyle value, including a year of Zomato Gold, access to 25-plus regional lounges, Valtrans valet parking and travel discounts spanning Cleartrip, Careem and Avis. That mix makes it more of a shopping-and-lifestyle card than a pure travel product.
The important limit is the cap: accelerated Cash Up is capped at 500 points per statement cycle, so the headline 10% rate only benefits a defined slice of monthly shopping.
Card details
| Bank | Deem Finance |
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| Card type | Cashback |
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| Card network | Mastercard |
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| Minimum salary | AED 10,000 |
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| Annual fee | AED 315 |
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| Fee waiver | Free for the first year only; AED 315 (incl VAT) annual membership fee applies from the second year. |
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| Interest (monthly) | 3.99% |
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| Reward type | Cash Up (Joy Points) |
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| Reward rate | Earn up to 10% Cash Up on in-store and department-store shopping, 5% on online shopping and entertainment, and 1% on all other retail spend.Accelerated Cash Up is earned only once a minimum cumulative spend of AED 1000 is reached in the statement cycle, effective 1 Jan 2022, and the accelerated rate is limited to eligible categories. A maximum of 500 accelerated Cash Up points per statement cycle. Each Cash Up equals AED 1 and can be redeemed as cashback or pay-with-points. The card is marketed with unlimited points that never expire while it is active, though accumulated rewards are forfeited on card closure, and cardholders can instead enter the bi-annual AED 250,000 Joy-Win draw. |
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| Welcome bonus | First year free; earn up to 75,000 Joy Points/month on lifestyle or travel OR entry into an AED 250,000 draw every 6 months. |
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| Lounge access | Access to 25+ airport lounges across the Middle East and the Levant. |
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| Quick cash | Easy Cash EPP is available (per Deem T&C). |
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| Balance transfer | Balance Transfer is available (per Deem T&C). |
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| Instalment plan | An Easy Payment Plan (EPP) is available. |
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Welcome bonus: First year free; earn up to 75,000 Joy Points/month on lifestyle or travel OR entry into an AED 250,000 draw every 6 months.
Deem Mastercard Platinum Cash Up Credit Card benefits
✓Up to 10% cashback on department-store shopping
✓1-year Zomato Gold membership
✓Access to 25+ Middle East and Levant lounges
✓Valet parking via Valtrans
✓Travel discounts: Cleartrip up to 30%, Careem 20%, Avis up to 15%
✓Free for life
Offers and payment options
Quick cashEasy Cash EPP is available (per Deem T&C).
Balance transferBalance Transfer is available (per Deem T&C).
Instalment planAn Easy Payment Plan (EPP) is available.
Deem Mastercard Platinum Cash Up Credit Card fees & charges
| Annual percentage rate (APR) | 47.88% |
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| Cash advance fee | 3% of the transaction amount or AED 105, whichever is higher (not subject to VAT) |
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| Late payment fee | 241.5 |
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| Over-limit fee | 341.25 |
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| Foreign currency fee | 2.99% |
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| Minimum payment | 5% of outstanding + full VAT + full monthly EPP instalment (if any) + full monthly insurance premium (if any) + over limit amount, or AED 100 whichever is higher |
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| Interest-free period | up to 51 days |
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| Card replacement fee | 78.75 |
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From the bank’s Key Facts Statement / Schedule of Charges. Some figures include and some exclude 5% VAT, a bank’s marketing page can differ from its Key Facts Statement, and fees change - always confirm with the bank before you apply.
Who should get this card?
This card is aimed at mid-income shoppers who spend heavily at department and online stores.
What works well
- ✓High headline 10% cashback on shopping
- ✓Free for life
- ✓Lounge access and lifestyle perks
What to weigh up
- −Accelerated cashback capped at 500 points per cycle
- −Requires AED 1000 minimum cycle spend for the accelerated rate
Deem Mastercard Platinum Cash Up Credit Card eligibility
Requires a minimum salary of AED 10000; open to UAE residents, typically aged 21 and above.
▤Emirates ID▤Passport/Visa▤Salary certificate/proof of income▤Bank statements (last 1-3 months)
Deem Mastercard Platinum Cash Up Credit Card FAQs
Requires a minimum salary of AED 10000; open to UAE residents, typically aged 21 and above.
The listed annual fee is AED 315. Free for the first year only; AED 315 (incl VAT) annual membership fee applies from the second year.
Earn up to 10% Cash Up on in-store and department-store shopping, 5% on online shopping and entertainment, and 1% on all other retail spend.
This card is aimed at mid-income shoppers who spend heavily at department and online stores.
Product details are indicative and compiled from each bank’s official pages and Key Facts Statements; figures can differ between a bank’s marketing page and its Key Facts Statement, and fees, rates and VAT treatment change. We are not affiliated with, or authorised by, any bank - always confirm current fees, eligibility, rewards and terms directly with the issuing bank before applying. This page does not constitute financial advice.
